Shopify SEO agency: get your store found and bought from on Google
Shopify SEO experts for Shopify and Shopify Plus stores across the UK
Shopify makes selling easy, but its default setup leaves a lot of SEO on the table. Our Shopify SEO experts fix the technical issues, optimise collections and products, and write content that ranks, while our Shopify developers make the changes in your theme.
Common Shopify SEO problems we fix
Most Shopify websites we audit have the same handful of issues. The good news: they can all be fixed.
Duplicate product URLs
Products reachable through /collections/…/products/… create duplicates. We make sure internal links and canonicals point to one clean URL.
Thin collection pages
Most Shopify collections have no copy at all. We add useful, keyword-led content that helps shoppers and Google.
Slow themes and apps
Every app adds scripts. We remove unused code, compress images and improve Core Web Vitals in your theme.
Generic titles and meta
Auto-generated titles waste your best keywords. We write titles and descriptions for each key collection and product.
Missing structured data
Without product, review and breadcrumb schema you miss rich results in Google.
Shopify Markets set-up
Multi-country stores need correct hreflang and URL structure, or the wrong version ranks in the UK.
Our Shopify SEO services
Everything you need to rank, from the first audit to ongoing monthly SEO.
Shopify SEO audit
A full technical and content audit of your store with a prioritised list of fixes.
Technical Shopify SEO
Theme speed, Liquid template fixes, canonicals, redirects, sitemaps and schema, done by our Shopify developers.
Collection page SEO
Keyword research and copy for collection pages, which drive most organic revenue on Shopify.
Product page optimisation
Titles, descriptions, images, alt text and product schema that win clicks and sales.
Shopify blog & content
Buying guides and blog content that answer UK shoppers' questions and link to your products.
Shopify Plus SEO
Advanced SEO for Shopify Plus: multiple storefronts, Shopify Markets, headless and large catalogues.
Our Shopify SEO process
A clear, step-by-step plan, so you always know what we are doing and why.
Free SEO audit
We review your site, rankings and competitors and show you what is holding it back.
UK keyword research
We find the searches your UK buyers make and map them to the right pages.
Technical fixes
Our developers fix speed, indexing, structure and schema issues directly on your platform.
On-page & content
We optimise titles, headings and copy, and create the pages and content you are missing.
Authority building
Relevant links and digital PR that build trust in your brand and pages.
Monthly reporting
Clear reports on rankings, traffic, enquiries and revenue, with next steps.
Live websites we have worked on
Real client projects. Click any card to visit the site.
Aroma Sutras
Shopify homepage redesign, new brand story pages and product page updates.
- Homepage redesign
- Brand pages
- Product pages
Vault 99
SEO clean-up on a BigCommerce apparel store, including page titles across the catalogue.
- SEO
- On-page optimisation
DTF Distributors
SEO and conversion-rate work on a Magento 2 store selling DTF printing supplies.
- SEO
- Conversion (CRO)
What our clients say
“The team helped us improve our Shopify store from both a technical and SEO perspective. They worked on website structure, product pages, and overall performance. We now have a cleaner store that is easier for customers to navigate. Very happy with the work completed.”
“The team helped us develop and optimize our Shopify store. They worked on the store structure, product pages, and overall user experience. They also made several SEO improvements that were important for organic visibility. Very happy with the quality of their work.”
“We needed a new Shopify website and found the team very helpful from the beginning. They worked on the design, structure, mobile experience, and overall functionality. The finished website looks professional and is much easier for our customers to use. Really pleased with the development work.”
Why choose AdvertX for Shopify SEO
Shopify developers and SEO specialists in one team
We do not just send a report. The people who find the issues are the people who fix them on your platform.
Real, live client websites
Our work is public. See the portfolio and visit the sites yourself.
Reporting on revenue
Monthly reports show rankings, traffic, enquiries and sales, so you can see what SEO is worth.
Built for the UK market
UK keyword research, UK spelling and local SEO for the towns and cities you serve.
Shopify SEO FAQs
Yes. Shopify gives you a solid base, fast hosting and clean URLs, but it needs work: duplicate product URLs, thin collection pages and app bloat are common. A Shopify SEO agency fixes these so your store can rank.
A Shopify SEO expert audits your store, fixes technical issues in the theme, optimises collections and products, adds structured data and builds content and links that grow organic sales.
Yes. We work on Shopify and Shopify Plus, including stores using Shopify Markets for several countries and headless Shopify builds.
No. Our Shopify developers make and test changes on a duplicate theme first, then publish them once you approve.
Quick technical wins can show in a few weeks. Most Shopify stores see clear growth in organic traffic and sales within three to six months.
Ready to grow your organic sales?
Send us your website. We will run a free Shopify SEO audit and show you the fixes that will make the biggest difference.
Prefer email? contact@advertxagency.co.uk