PPC services that lower your cost per lead
Google Ads management, Facebook ads and paid social for UK businesses
We manage Google Ads, Microsoft (Bing) Ads and Meta ads on the numbers that matter: cost per lead, cost per sale and return on ad spend. Conversion tracking is set up properly from day one, so every pound is measured.
Why PPC campaigns waste money
If any of these sound familiar, we can help.
Broad, costly keywords
Ads show for searches that never turn into customers.
Broken conversion tracking
Without accurate tracking, Google's bidding optimises for the wrong things.
Weak landing pages
Clicks land on pages that do not convince people to enquire or buy.
Set and forget
Campaigns run for months without testing or negative keywords.
Shopping feed issues
Poor product feeds hold back Shopping and Performance Max.
No clear reporting
You see clicks and impressions, but not leads, sales or profit.
Our PPC and paid advertising services
Everything you need to build, launch and grow, from one team.
Google Ads management
Search campaigns built around high-intent keywords and tight ad groups.
Google Shopping & Performance Max
Product feed optimisation and Shopping campaigns for ecommerce.
Facebook & Instagram ads
Meta ads for leads and sales, with creative testing and audience strategy.
Microsoft (Bing) Ads
Extra reach at a lower cost per click, imported and optimised from Google Ads.
Conversion tracking
GA4, Google Tag Manager and conversion set-up so every lead is measured.
PPC audit
A detailed audit of your current account with clear fixes.
Our PPC process
A clear, step-by-step plan, so you always know what we are doing and why.
Free audit
We review your current results, competitors and tracking, and show you where the quick wins are.
Strategy
A clear plan built around your goals, budget and target customers in the UK.
Set-up
Tracking, audiences, accounts and creative set up properly from day one.
Launch
Campaigns go live with tight budgets and close monitoring.
Optimise
We test, refine and cut waste every week to lower your cost per lead or sale.
Report
Clear monthly reports on leads, sales and return on spend, with next steps.
What our clients say
“The team helped us improve our Google Ads campaigns and landing pages. They focused on making the advertising more relevant instead of simply increasing traffic. We have started receiving better-quality leads from our campaigns. Professional, responsive, and easy to work with.”
“We hired AdvertX Agency to manage our Google Ads campaigns. They restructured our campaigns and helped us target more relevant search terms. The quality of our incoming leads has improved since the changes were implemented. Very professional team and easy to communicate with.”
“We contacted AdvertX Agency for Google Ads management and digital marketing support. They reviewed our existing campaigns and helped us improve the targeting and structure. The advertising became much more focused on our actual customers. Communication has been clear and professional throughout.”
“AdvertX Agency helped us with both Google Ads and SEO for our business. Their team understood our target audience and created a much clearer digital marketing strategy. Our campaigns became more organized and we started receiving more relevant enquiries. Very professional service and great support.”
“We needed help with Google Ads and Meta Ads for our business. AdvertX Agency created a more structured advertising strategy across both platforms. They focused on reaching the right audience rather than simply generating clicks. The campaigns are now much easier for us to manage and understand.”
“We worked with AdvertX Agency for a combination of SEO, Google Ads, and website optimization. Having all these services handled by one team made the process much easier for us. Our website visibility and advertising strategy have both improved. Would definitely recommend them for digital marketing.”
Why choose AdvertX for PPC
Marketing and developers in one team
Strategy, design, development, SEO and ads under one roof, so ideas get built quickly and everything joins up.
Real, live client websites
Our work is public. See the portfolio and visit the sites yourself.
One project manager
A single point of contact, clear milestones and honest updates from start to finish.
Focused on results
We report on leads, sales and return on spend, not vanity metrics.
PPC & Paid Advertising FAQs
A PPC agency plans and manages pay-per-click advertising, such as Google Ads and Meta ads, for your business. It chooses keywords and audiences, writes ads, sets up tracking and optimises campaigns to get more leads and sales for your budget.
You pay two things: your ad spend, paid directly to Google or Meta, and our management fee. We recommend a starting budget based on your market and goals, and send a clear proposal after a free audit.
Google Ads can bring leads within days of launch. Results usually improve over the first few weeks as we test, refine and cut wasted spend.
Yes. We audit your current account first, keep what works and fix what does not. We work inside your own Google Ads and Meta accounts.
Yes. As an SEO and PPC agency we can run both, using paid search data to choose the best SEO keywords.
Ready to get more customers?
Tell us about your business and goals. We will review where you are today for free and send a clear plan and itemised proposal.
Prefer email? contact@advertxagency.co.uk