Privacy Policy
How AdvertX Agency collects, uses and protects your personal data. Last updated: 9 November 2026.
1. Who we are
This privacy policy explains how AdvertX Agency ("AdvertX", "we", "us" or "our") collects, uses and protects your personal data when you visit advertxagency.co.uk, contact us, or use our services.
For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AdvertX Agency is the data controller for the personal data described in this policy.
If you have any questions about this policy or how we handle your data, email us at contact@advertxagency.co.uk.
2. The personal data we collect
Information you give us
- Contact and enquiry details: your name, email address, phone number, website URL, the service you are interested in and anything you write in your message, when you fill in a form on our website.
- Communications: messages you send us by email or WhatsApp, and notes from calls or meetings with you.
- Client information: if you become a client, the business contact and billing details we need to deliver our services and send invoices.
Information collected automatically
- Technical data: your IP address, browser type, device type, operating system and approximate location (country or city level).
- Usage data: the pages you visit, how long you spend on them, how you arrived at our website (for example from a Google search or an advert) and the buttons you click.
- Cookie data: see the Cookies section below.
We do not intentionally collect special category data (such as health information) and we ask you not to send it to us.
3. How we use your data and our legal basis
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Replying to your enquiry, preparing a free audit or quote, and arranging calls | Steps taken at your request before entering into a contract, and our legitimate interest in responding to enquiries |
| Delivering our services, managing projects and invoicing clients | Performance of a contract |
| Keeping business and accounting records | Legal obligation |
| Measuring how our website and adverts perform, and improving them | Your consent (for non-essential cookies) and our legitimate interests |
| Showing you relevant adverts on Google and other platforms (remarketing) | Your consent |
| Sending occasional marketing emails | Your consent, or our legitimate interest for existing clients (you can opt out at any time) |
| Keeping our website secure and preventing spam and fraud | Our legitimate interests |
We will never sell your personal data.
4. Cookies and tracking
Cookies are small text files stored on your device. We use:
- Strictly necessary cookies: required for the website to work and stay secure. These do not need your consent.
- Analytics cookies: such as Google Analytics, which help us understand how visitors use our website.
- Advertising cookies: such as Google Ads conversion tracking and remarketing, and the Meta (Facebook) Pixel if used, which measure whether our adverts lead to enquiries and help us show relevant adverts.
We only set analytics and advertising cookies after you give consent through the cookie banner. We use Google Consent Mode, so if you decline, Google tags do not store cookies on your device. You can change your choice at any time through the cookie settings link on our website, or by deleting cookies in your browser.
Learn more about how Google uses data at policies.google.com/technologies/partner-sites.
5. Who we share your data with
We only share personal data where necessary, with trusted providers who process it on our behalf and under contract:
- Website hosting: Hostinger, which hosts our website and email.
- Website tools: WordPress and plugins used to run our website and forms.
- Analytics and advertising: Google (Google Analytics, Google Ads) and, if used, Meta Platforms.
- Communication tools: email providers and WhatsApp (Meta) when you choose to contact us that way.
- Professional advisers: accountants and legal advisers, where needed.
- Authorities: where we are required to by law.
6. International transfers
Some of our team members and service providers are based outside the UK, so your personal data may be processed in other countries. When we transfer data outside the UK, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement or Addendum, as required by UK GDPR.
7. How long we keep your data
- Enquiries that do not become projects: up to 24 months after our last contact, then deleted.
- Client and project records: for the length of our relationship and up to 6 years afterwards, to meet accounting and legal requirements.
- Analytics data: according to the retention settings in Google Analytics (up to 14 months).
8. How we protect your data
We use appropriate technical and organisational measures to protect your data, including an SSL-encrypted website (HTTPS), access controls, strong passwords and limiting access to people who need it. No method of transmission over the internet is completely secure, but we work to keep your data safe.
9. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Correct data that is inaccurate or incomplete.
- Delete your data in certain circumstances.
- Restrict or object to how we use your data, including for direct marketing.
- Data portability: receive your data in a commonly used format.
- Withdraw consent at any time, where we rely on consent.
To use any of these rights, email contact@advertxagency.co.uk. We will reply within one month. There is usually no charge.
10. Complaints
If you are unhappy with how we handle your data, please contact us first at contact@advertxagency.co.uk and we will do our best to help. You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk.
11. Links to other websites
Our website links to other websites, such as client projects in our portfolio and our social media pages. We are not responsible for the privacy practices of those websites, so please read their privacy policies.
12. Children
Our services are for businesses and are not aimed at children. We do not knowingly collect personal data from anyone under 18.
13. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.
14. Contact us
For any privacy question or request, contact:
AdvertX Agency
Email: contact@advertxagency.co.uk
Website: advertxagency.co.uk